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Katrina is a Canadian-born entrepreneur, leadership mentor, and co-founder of MILO Human Care—a personal care brand on a mission to redefine beauty, reduce overconsumption, and help people reconnect with what really matters, to them. With roots in leadership development and culture building, Katrina is passionate about helping people reclaim their autonomy, trust their intuition, and create lives and businesses that create ripples of impact and contribute to a thriving ecosystem.
A longtime advocate of Regenerative Capitalism, she champions bold and innovative approaches to business, multifunctional products that do more with less, and a discerning, soulful approach to self-care. Her work encourages others to insource their power, break free from beauty burnout, and opt out of extractive systems.
Two years ago, a spontaneous trip to LA led her to her now husband—and a whole new chapter. Today, she’s rooted in Southern California, building MILO from the ground up while weaving regenerative leadership, sustainable entrepreneurship, and conscious community care into every part of her work.


What brought you to LA?
It all started with a dog. I met her in Mexico—a scrappy little soul who followed me everywhere. I couldn’t take her with me, but I was determined to find her a home. A friend I met on that same trip stepped up and adopted her. That experience stirred something in me. It marked a shift—a moment of deep reflection that made me start asking bigger questions: Where am I going? Who am I becoming? Am I living in alignment with who I want to become?
A few weeks later, I came to LA to visit a friend I had met the previous year in Costa Rica and the dog. The moment I arrived, something about this place felt different. Grounded. Aligned. And then, the night I was supposed to reunite with the dog, our plans got canceled… and I met my now-husband instead.
So yes, technically I came for a dog—but really, it was the nudge I needed from the universe to step into a whole new chapter. 

Tell us about MILO and what inspired you to start it?
I grew up in the Clean & Clear era—where skincare meant stripping your skin raw and hoping it forgave you. Spoiler: mine didn’t. That led me to herbs, oils, and DIY formulations in my early 20s, just trying to figure out what actually supports healthy skin.
Like many of us, I got swept up in the industry’s endless standards and 10-step routines—solutions to problems we probably wouldn’t have had without the products themselves. I traveled often and wanted something that worked, but was simple.
As I started making skincare for friends too, I realized we were all buying the same ingredients—just relabeled and repackaged. Face oil, hair oil, then the toners, serums to glow, hydrate, nourish… often nearly identical formulas, just with different marketing. And don’t get me started on the “must-layer-like-this” rules where you end up with 5 products that could be 1.
So I asked: How few products do we really need to get great results for skin & scalp? Turns out: three. My cofounder (also my best friend since grade 6) and I went from 15+ products to just three we use daily.
MILO is built on intentional ingredient stacking—formulas that multitask and actually work together. It’s skincare that simplifies, declutters, and helps you feel good without the overwhelm.
MILO isn’t just a skincare brand—it’s a reclamation. Of beauty, of power, of simplicity. It’s a quiet but clear stand against the chaos of overconsumption and beauty burnout. Beyond the products, my vision was to build a successful company—but to do it differently. Drawing from everything I’ve learned working with businesses and teams, I set out to create a conscious, living organism—one rooted in intention, cocreation and integrity.
From the ground up, MILO was designed as a regenerative brand: one that actively contributes to a thriving ecosystem, a more conscious economy, and a new standard for how business can truly nourish both people and planet. And I’m proud to say—that’s exactly what we’re building.

What can you tell us about the ups and downs of starting your own business?
There are definitely highs and lows, but one of the most important things I’ve learned is how essential it is to stay connected to my inner compass. I have to check in with myself constantly—Is this still aligned? Does this still feel right? If I feel stuck or like something’s off, I’ve learned that I have to speak up and make a shift. Otherwise, it just doesn’t work—at least not in a sustainable way.
Every time I’ve honored that inner truth, things have opened up. Whether it’s clarity, better results, or a deeper sense of alignment, following that intuition always leads to something more grounded and expansive. We’ve rethought everything from how we market and brand, to how we govern the company and build community.
We’re not interested in doing things the “normal” way—especially if “normal” just means it’s what we’ve always seen. If the reason behind a system or method is “because that’s just how it’s done,” that’s our cue to challenge it. We’re building something regenerative, something that reimagines how business can show up in the world—not just as a brand or a product, but as a living, breathing ecosystem with values, impact, and responsibility.
And yes, there are still tough days. Maybe more since most playbooks don’t work for us. But having that foundation—and building this alongside my best friend of 20+ years—makes all the difference. My background in leadership and team development helps, but nothing prepares you for how much you’ll grow through actually doing the thing. It’s humbling and energizing all at once.
At the end of the day, it is about staying honest, staying curious, and staying open to evolving how we do things—not just for ourselves, but for the larger systems we want to help shift.

What inspires you?
The future I can see—and feel—so vividly. It’s a future rooted in abundance, deeper connection with nature, and strong, thriving communities. I imagine a life surrounded by people I love, where I can care for and create meaningful experiences for my family, friends, and community. A world where we support the next generation within an entirely different kind of ecosystem—one built on equity, beauty, and interdependence rather than overconsumption and burnout.
I’m inspired by the possibility of that world—where we stop outsourcing our power, where we trust ourselves and each other more, and where businesses take real responsibility for their role in the greater system. Especially in the CPG industry, I believe we need to set a new standard: one that supports thriving humans, thriving communities, and a regenerative economy. That vision keeps me going, even on the hard days. It’s what drives me to keep showing up, keep questioning the norm, and keep building something that contributes to that future.

What’s it like being a Canadian business owner these days?
To be honest, it feels a lot more uncertain than it once did. It’s like the world I knew shifted almost overnight, and I’ve been finding my footing again, decisions feel harder and much more complex, and that they carry more weight. There’s a real sense of ambiguity—around safety, around stability—and I know I’m not alone in that.
Being in the U.S. while most of my family is in Canada has made things even more emotionally complex. We’ve all been feeling the weight and confusion of it. What once felt like home now feels unfamiliar, like my two best friends are fighting and placing me in an impossible middle and to top it off, having a financial impact. 
I know many of us are navigating similar uncertainty, and it’s more important than ever to lean into community, support each other, and create spaces where we can lean into our strengths and support one another. 

How can our membership support you?
I really appreciate this question—and honestly, just being part of this welcoming and connected community already means a lot.
I’m looking to connect with purpose-driven leaders and businesses who are committed to doing things differently. My background is in leadership development and team culture, and I support leaders and companies in building people-first, regenerative organizations. Whether through consulting, strategy, or collaboration, I’m excited to co-create with those ready to lead with more intention and impact.
I’m also growing MILO. So whether it’s meeting aligned investors (Yes, we are currently raising!), collaborators, or creatives who believe in a more human-centered future, I’d love to connect with others who share that mission and are ready to build it together.

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