`

Jennifer Staton
Chief Operating Officer at FusionTECH

Jennifer Staton was born in Pointe-Claire, QC and eventually ended up in Burlington, ON. She graduated from Sheridan College where she earned her Marketing Degree and was awarded the Sheridan Scholar designation. Sports has always been in her blood, she even caddied on the Canadian PGA Tour for a full season before moving to Daytona Beach with then husband who was a professional golfer. She spent 12 years at NASCAR in Phoenix before moving to LA to work for the LA Dodgers and then The Wallace Firm which negotiated a LA Rams partnership.
She is now the EVP, Chief Operating Officer at FusionTECH, which helps venues, sports teams, leagues, and promoters maximize their technology in sports, entertainment and developments. With over 20 years of experience, she is skilled in developing and implementing creative marketing platforms to enhance a brand’s impact. These ideas include integrations with the league, team, athletes, broadcast & radio partners, merchandise affiliates, concessionaires, and other events.   

Tell us about what it's like to be a female caddie on the Canadian PGA Tour?
The best part about being a Canadian PGA Tour caddie was the ability to see the country. We started on the west coast in Victoria, and over the summer made our way east. Most golfers drove the circuit and had family members or friends caddie to save on costs. Life on the road isn’t as glamorous as you’d expect. Room sharing was common. If you were lucky, you got to stay with a local host family that would feed you and you could use their washer & dryer. You would not believe how hard it is to find a decent laundromat! Tim Hortons was a diet staple and whatever food the tournament would provide at the golf course was graciously accepted.
There were a handful of female caddies. Between the golfers, caddies and tournament staff you had a traveling family. We supported each other and would share the best spots to go for inexpensive dinners, the cleanest laundromats, and swap host family stories.  
Caddieing on the Canadian PGA Tour was an experience I will never forget that provided valuable first hand insights for my eventual career in sports.

What brought you to LA?
After spending 12 years at NASCAR in Daytona Beach, FL & Phoenix, AZ. I was ready for a career change. The question was - now what? My partner was leading the technology integration at SoFi Stadium during the construction phase and had been traveling extensively from Phoenix to LA. As the stadium was nearing completion, we decided it was time to make the move. I didn’t have a job plan and took a leap of faith!

You worked for NASCAR and for the LA Dodgers. How did you get your start working in professional sports and what did your day-to-day look like?
I grew up following and playing sports. I loved the team dynamic, the competition and the community. It wasn’t until I caddied on the Canadian PGA Tour that I realized you can have a career in sports. I believe that everything happens for a reason. Upon graduating from Sheridan College with a Business Degree, I moved to Florida. My neighbor was the Head of Sales for NASCAR. I shared my resume, had an interview that week and was hired. What I quickly learned is your network is your most valuable asset. Early on I was lucky to have mentors and vowed to pay it forward. I currently mentor youth and females interested in the industry.
In sports there is never a “typical” day. There are so many factors at play:
- Is your team in season or off season? 
- Is it a game day? 
- Is your team winning or losing?
- Does your team play in a new venue, or older one?
- What are the core responsibilities of your department?

I was a part of the corporate sponsorships team. We were responsible for securing large corporate partnerships (millions of dollars annually) and bringing our partner’s activations to life in a meaningful way. If we met or exceed a partner’s objectives they were more likely to renew or even grow their partnership. While all sports have an “off-season” there is limited downtime. We were always preparing for what’s next.  

What advice do you have for people looking to enter into marketing or partnerships in professional sports or entertainment?
For anyone thinking a career in sports is easy or glamorous, it is not! While they are perks, be prepared…
…To work long hours including nights, weekends and holidays. For 10 years I never got to enjoy a July 4th holiday celebration.
…For below average salaries. This is an especially true early in your career.
…To roll up your sleeves and do whatever it takes. Those that survive and thrive are the go-getters. Take initiative, ask questions, and be knowledgeable about what is going on in the industry.
…To compete and stand out. Most entry level positions receive hundreds of applicants. 

Tell us about what you do right now and what's next?
I am currently the Chief Operating Officer at FusionTECH, a boutique Sports & Entertainment Technology Business Consulting Firm. We are based in Los Angeles and have team members across the U.S. We help venues, teams and developers monetize and maximize their technology stack. Technology is vital to the fan experience and a cohesive technology strategy is the key to success.
LA has become a sports destination. I was lucky enough to attend Super Bowl LVI at SoFi Stadium and witness the LA Rams triumphant victory. In addition to LA’s numerous men’s & women’s professional sports teams and impressive venues, upcoming sports highlights include:
- Opening of the Intuit Dome, the $2B new home of the LA Clippers
- Eight total matches for the 2026 FIFA World Cup
- 2026 NBA All Star
- 2026 U.S. Women’s Open Championship
- Super Bowl LXI
- The 2028 Olympic & Paralympic Games
- 131st U.S. Open Championship 

This is an exciting time for sports in LA. I hope to see you at a sporting event soon!